SERP Secrets
Thoughts on SEO, AI, content marketing, and the future of search.
AEO or GEO, and Who Gets to Decide
Two names for one practice, and a year of data that does not say what the industry says it says. The interesting question is who writes the vocabulary.
AI Mode Is the Surface Now
While the industry wrote about AI Overviews, Google AI Mode grew 1920% and hit a million monthly searches. Two surfaces, two retrieval paths, one ignored.
GEO Grew Up
Searches for "generative engine optimization" fell 33% while "GEO agency" rose 336%. That gap is what a market looks like when it stops arguing and starts buying.
Everyone Measures AI Visibility, Nobody Agrees
AI visibility tools grew 1000% in a year and no two return the same score for the same brand. What these numbers measure, and what an honest method looks like.
The Checkout War, Seven Months On
In January I called checkout the new battleground. The search data since says the hype crested that month and something more useful took its place.
Pages Get Retrieved, Chunks Get Cited
Your page ranks #3, ChatGPT cites the site at #7. Why AI search selects chunks, not pages, and how to write for the selection layer.
The Great Decoupling
Impressions are up, clicks are down. Learn why AI Overviews are breaking your SEO metrics and what you can do about it.
Checkout Is the New Battleground
Google and OpenAI launched competing protocols for AI-powered checkout. Here's what UCP and ACP mean for merchants, SEO, and the future of e-commerce.
Why Users Are Turning Away from AI Search
AI search is convenient but untrustworthy. This analysis explores the user backlash and the growing demand for authentic, human-generated content.
How to Optimize Your Site for ChatGPT and AI Search Engines
AI search is changing SEO: discover 8 proven strategies to make your website visible to ChatGPT, Perplexity, Claude and future AI crawlers.