Hey, I'm Filippo!
I work in Zurich as a Content Manager SEO at Triumph International, where I develop content strategies and figure out how AI keeps breaking everything we thought we knew about SEO.
I've been doing this SEO thing for a while now, helping businesses figure out why their websites aren't showing up on Google. Turns out, it's usually more complicated than they think (and sometimes simpler than I make it sound).
These days, I'm mostly fascinated by how SEO strategies intersect with AI, and how we're all just trying to keep up with Google's latest algorithm mood swings. I also dive into Technical SEO when things get really nerdy. I write about strategies that actually work, sprinkled with the occasional existential crisis about whether we're all just feeding the machine.